Privacy Policy
Last updated: 31 July 2026.
This privacy policy explains how Root & Pulse Ltd uses personal information when you visit rootandpulse.co.uk, place an order, contact us, or sign up to receive marketing.
Who is responsible for your information
Root & Pulse Ltd is responsible for the personal information described in this policy.
Company number: 17371250
Registered address:
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: hello@rootandpulse.co.uk
Information we collect
We may collect contact details, billing and delivery details, order details, payment-related information handled by secure payment providers, account information if accounts are available, customer support messages, marketing preferences, device information, website usage data, and cookie or similar technology data.
How we use information
We use personal information to operate the store, process and deliver orders, take payment, provide customer support, manage returns, send service messages, prevent fraud, keep records, improve the website, understand store performance, and send marketing where permitted.
Our lawful bases may include contract, legal obligation, legitimate interests, consent, or another lawful basis that applies to the activity.
Who we share information with
We share information where needed with service providers that help us run the store, such as Shopify, payment providers, fulfilment and delivery partners, email and marketing providers, analytics providers, professional advisers, and authorities where required by law.
Marketing and cookies
You can unsubscribe from marketing emails using the link in the email or by contacting us. Where cookies or similar technologies require consent, we will ask for it through the website controls.
How long we keep information
We keep personal information only for as long as needed for the purposes described in this policy, including order fulfilment, customer support, accounting, legal, fraud-prevention, and record-keeping requirements.
Your rights
Depending on the circumstances, you may have rights to access, correct, erase, restrict, object to the use of, or receive a copy of your personal information. You may also have the right to withdraw consent where processing is based on consent.
To make a privacy request, contact hello@rootandpulse.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.