Privacy Policy
Last updated: 9 August 2026.
This Privacy Policy explains how Root & Pulse Ltd collects, uses, shares, and protects personal information when you visit rootandpulse.co.uk, place an order, create an account, contact us, leave a review, or sign up for marketing.
We use customer information to operate a safe, useful supplement store.
We only ask for information that helps us provide the website, process orders, deliver products, respond to support requests, manage marketing choices, or meet legal and security obligations.
Orders and delivery
We use contact, delivery, order, payment-related, and support information to accept orders, arrange fulfilment, send updates, and handle returns or issues.
Marketing and preferences
We send marketing only where permitted. You can unsubscribe from emails using the link in the email or by contacting us.
Cookies and analytics
We use essential technologies to run the store and may use analytics or marketing tools where configured and permitted by your choices.
Who is responsible for your information
Controller
Root & Pulse Ltd
Registered address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
The information we collect
| Category | Examples | Where it comes from |
|---|---|---|
| Identity and contact details | Name, email address, phone number, billing address, delivery address. | You, when you order, create an account, contact us, or subscribe. |
| Order and account details | Products ordered, subscriptions, order notes, fulfilment status, returns, refunds, account preferences. | You, Shopify, and store apps used to process the order. |
| Payment-related details | Payment method, transaction reference, fraud screening signals. We do not store full card details. | Secure payment providers and Shopify checkout systems. |
| Support and review content | Messages, photos you choose to send, review text, star ratings, product questions, and support history. | You and customer support or review tools such as Judge.me where enabled. |
| Website and device data | IP address, browser, device, pages visited, referring pages, approximate location, cookie identifiers. | Your device, Shopify, analytics tools, cookies, and similar technologies. |
| Marketing preferences | Email sign-up status, consent choices, unsubscribe status, campaign engagement. | You and marketing or consent tools used on the website. |
How we use personal information
| Purpose | What we use | Typical lawful basis |
|---|---|---|
| Process and deliver orders | Contact, delivery, order, account, and payment-related information. | Contract and legitimate interests. |
| Take payment and prevent fraud | Payment-related information, checkout details, device and fraud screening signals. | Contract, legal obligation, and legitimate interests. |
| Provide customer support | Contact details, order details, messages, photos or information you choose to provide. | Contract and legitimate interests. |
| Manage returns, refunds, and legal records | Order details, payment references, support history, delivery and return details. | Contract, legal obligation, and legitimate interests. |
| Send marketing and offers | Email address, marketing preferences, purchase history, and campaign interaction data. | Consent or legitimate interests, depending on the message and applicable rules. |
| Improve the website and product experience | Website usage, analytics, review feedback, customer support themes, and aggregated order trends. | Legitimate interests or consent where required for cookies or similar technologies. |
Health or supplement suitability information
Root & Pulse sells food supplements for adults. Please avoid sending us medical information unless it is needed for your customer support request. If you choose to share health, medication, pregnancy, allergy, or supplement-suitability information, we will use it only to respond to your request, handle safety or support issues, or meet legal obligations.
We share information with services that help us run the store.
We do not sell your personal information. We share information only where needed for store operations, customer support, legal compliance, safety, analytics, marketing, or professional advice.
Store, payment, and delivery providers
Shopify, payment providers, fraud prevention services, warehouses, fulfilment providers, and delivery partners need relevant details to process and deliver orders.
Apps and customer tools
Connected apps may support subscriptions, reviews, email, analytics, search, customer service, or other store features.
Legal and professional support
We may share information with advisers, insurers, banks, regulators, authorities, or others where required by law or needed to protect rights and safety.
Cookies, analytics, and marketing
The website uses essential cookies and similar technologies so Shopify features such as basket, checkout, security, fraud prevention, and account functions can work. We may also use analytics, advertising, review, email, and customer support tools where enabled.
Where UK rules require consent, non-essential cookies or similar technologies should only be used after you have agreed. You can read more on our Cookie Policy.
How long we keep information
We keep personal information only for as long as needed for the purposes described in this policy. This includes order fulfilment, customer support, accounting and tax records, fraud prevention, safety, legal claims, and regulatory requirements. Order and accounting records are usually kept for up to 6 years where needed for tax, accounting, or legal record-keeping.
International transfers
Some services used to run the store may process information outside the United Kingdom. Where that happens, we expect appropriate safeguards to be used, such as adequacy regulations, approved contractual safeguards, or other lawful transfer mechanisms.
Your privacy rights
Depending on the circumstances, UK data protection law may give you the following rights. To make a request, contact hello@rootandpulse.co.uk.
Complaints
We would like the chance to resolve privacy concerns first. You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator: ico.org.uk/make-a-complaint.
Security
We use Shopify and trusted service providers to help operate the store securely. No website can guarantee perfect security, but we use reasonable organisational and technical measures designed to protect personal information.
Children
Root & Pulse products and this website are intended for adults. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy when our website, store tools, legal obligations, or business processes change. The latest version will be published on this page with an updated date.
Contact us
Privacy requests
hello@rootandpulse.co.uk
Company
Root & Pulse Ltd
Registered address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
This page is a practical privacy notice for customers and website visitors. It should be reviewed when new apps, analytics tools, marketing tools, or fulfilment services are added.